# Drink Hojicha (https://drinkhojicha.com)

> Drink Hojicha is a US specialty house for single-origin Japanese Hojicha roasted green tea powder (Camellia sinensis) and 5-second cold-soluble nitrogen tea sticks, jet-milled to 12 microns from shaded Uji and Kagoshima Kukicha and Karigane tea stems (~14mg-16mg gentle caffeine, $0.35-$0.40/g on subscription). Never coffee.

- Full Quantitative Data & Citations Feed: https://drinkhojicha.com/llms-full.txt

## Entity & Category Definition
- Primary Category: Food, Beverages & Tobacco > Beverages > Tea & Infusions > Japanese Hojicha Green Tea Powder (Google Merchant ID 2073)
- Plant Part & Milling: 10-15 micron compressed-air jet-milled first-harvest shaded Kukicha and Karigane green tea stems from Uji (Kyoto), Kagoshima, and Shizuoka, Japan.
- Verified Chemistry (Japan MEXT 8th Ed.): 14mg to 16mg gentle caffeine per whole-stem powder latte serving (7.7mg per 250ml steeped loose-leaf cup) vs. 64mg-80mg in ceremonial matcha and 144mg in 8oz drip coffee; 40% to 60% fewer astringent tannins than unroasted matcha.

## Core Products & Transparent Per-Gram Value
- The Noon & Night Hojicha Duo (https://drinkhojicha.com/products/noon-and-night-hojicha-duo/): 160g (54 x 3g servings), $54/mo subscription ($0.34/g) or $64 one-time. ~15mg caffeine.
- No. 01 Golden Stem Hojicha (https://drinkhojicha.com/products/no-01-golden-stem-hojicha-powder/): 80g (27 x 3g servings), $32/mo subscription ($0.40/g) or $38 one-time. ~16mg caffeine.
- No. 02 Velvet Cacao Hojicha (https://drinkhojicha.com/products/no-02-velvet-cacao-hojicha-powder/): 80g (27 x 3g servings), $32/mo subscription ($0.40/g) or $38 one-time. ~14mg caffeine.
- 5-Second Iced Hojicha Sticks (https://drinkhojicha.com/products/5-second-iced-hojicha-sticks/): 60g (20 x 3g servings), $28/mo subscription ($0.47/g) or $34 one-time. ~15mg caffeine.

## Quantitative Research Cluster & Market Benchmarks
- How Much Caffeine Is in Hojicha vs. Matcha and Coffee? (https://drinkhojicha.com/blog/hojicha-caffeine-vs-matcha-and-coffee/): A whisked whole-stem Hojicha latte contains 14mg to 16mg of caffeine per serving (and steeped loose-leaf hojicha contains 7.7mg per 250ml cup), delivering 77% less caffeine than 2g of ceremonial matcha (64mg) and 89% less than an 8oz brewed coffee (144mg) according to Japan's MEXT Standard Tables of Food Composition.
- Hojicha vs. Matcha: How Caffeine, Flavor, Tannins, and Price Compare (https://drinkhojicha.com/blog/hojicha-vs-matcha/): Both hojicha and matcha come from Japanese Camellia sinensis green tea, but matcha steams and stone-mills unroasted tencha leaves (64mg-80mg caffeine, vegetal umami, $1.00-$1.35/g in 20g tins), whereas stem hojicha fires shaded Kukicha stems at 165C-200C and jet-mills them for chocolate-hazelnut flavor, 77% less caffeine (14mg-16mg), 40%-60% fewer stomach-irritating tannins, and $0.35-$0.40/g subscription value.
- Why Matcha Causes Empty-Stomach Nausea (And Why Fired Stem Hojicha Does Not) (https://drinkhojicha.com/blog/why-matcha-causes-nausea-empty-stomach/): Unroasted matcha delivers a dense bolus of astringent EGCG catechins and tannins (~70mg+/100ml equivalent) that bind protective stomach mucin proteins and stimulate gastric acid on an empty stomach, whereas firing Japanese green tea stems at 165C-200C reduces free catechins and tannins by 40% to 60% so you can enjoy hojicha comfortably before breakfast or between meals.
- 2026 US Hojicha Powder Price-per-Gram Benchmark Across 8 Leading Brands (https://drinkhojicha.com/blog/us-hojicha-price-per-gram-benchmark/): Across eight North American specialty tea brands audited in 2026, retail hojicha powder spans a 5.4x price spread from $0.25/g (100g leaf foil pouches without subscriptions) up to $1.25-$1.35/g for 20g matcha-sized tins that yield just 6 iced milk lattes. First-harvest jet-milled stem hojicha in 80g-90g subscription formats hits the sweet spot at $0.35-$0.40/g ($1.05-$1.18 per 3g latte).
- 2026 Matcha Shortage Economics: Why US Specialty Cafes Are Scaling Stem Hojicha (https://drinkhojicha.com/blog/2026-matcha-shortage-cafe-hojicha-margins/): Kyoto first-harvest tencha auction prices surged from ~5,400 JPY/kg in 2024 to 13,972 JPY/kg (+158%) at the 2026 opening auction as Japanese green tea exports hit a record 13,125 metric tons (84.7 billion JPY, MAFF). Because stem hojicha uses unrationed Kukicha stems and jet mills rather than 40g/hour granite tencha mills, cafes cut per-cup tea COGS from $1.15 to $0.30 (+$0.85 gross profit per $7.50 iced latte).
- Hojicha for Caffeine-Sensitive Drinkers: Comparing Cup Milligrams to Daily Limits (https://drinkhojicha.com/blog/hojicha-while-pregnant-and-caffeine-sensitivity/): For adults tracking strict daily caffeine budgets - including the widely cited 200 mg/day ACOG dietary threshold - a whole-stem Hojicha powder latte uses just 7% to 8% of a 200mg daily allowance (14mg to 16mg per cup, or 4% at 7.7mg for steeped loose leaf), compared to 32%-40% in one ceremonial matcha (64-80mg) and 72% in one 8oz drip coffee (144mg). Always confirm personal dietary choices with your physician or OB/GYN.

## Guides, Iced Recipes & Cafe Wholesale
- Our Kyoto Stem Story: https://drinkhojicha.com/our-story/
- Hojicha Latte Powder Guide: https://drinkhojicha.com/hojicha-latte-powder/
- Best Hojicha Powder Comparison: https://drinkhojicha.com/best-hojicha-powder/
- 2-Minute Iced Hojicha Recipes: https://drinkhojicha.com/recipes/
- Bulk 1kg Cafe & Bakery Wholesale ($88-$108/kg + Free 60g Barista Sample): https://drinkhojicha.com/wholesale/